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SMX 2016: Peak Ace Conference Recap

SMX 2016: Peak Ace Conference Recap

Last week, we headed to the sunny south of Germany for the 2016 SMX Conference which took place on the 17th and 18th of March in Munich. Approximately 1,300 Online Marketing experts attended the SMX, including companies, consultants, agencies as well as exhibitors. We made our way to Munich a day earlier, so we had plenty of time to build up our stand. Our exhibition-neightbors were onpage.org as well as semrush.com whom we enjoyed the lovely company of.

The SEMY Awards

In the evening, we made our way to the SEMY awards which took place at the Kesselhaus this year, a really cool venue which is a listed historical industry-complex. At the SEMY awards, the winners for all 15 categories, including SEO, SEA and Online Marketing Personalities of the year were chosen. During the event, we were supplied with entertainment and great food. Congratulations again to all the SEMY winners! You can find a list of all the winners here.


The following two days were full agenda’s, with lots of great speakers, diverse topics and exciting new people to meet. The first day started off with Rand Fishkin’s Key Opening Note on how learning algorithms keep on growing and how this may impact search in the future. Really interesting! In case you missed it, you can find a full recap here. Marcel Prothmann (VP Paid Search) and Andor Palau (Head of SEO) also spoke about the potential of Google Shopping and Majestic’s API.

On the second day, Bastian Grimm (VP Organic Search) spoke at the SMX about crawl budget best practices. For those of you who have missed it, here are their slide decks:

  1. Crawl Budget Best Practices: 10 Regeln für maximal effiziente Websites
  2. Unglaublich hoch und höchst ungenutzt: Das Potenzial von Google Shopping
  3. Majestic API: Case Studies für ein effizientes Arbeiten in der Praxis

We hope you have enjoyed the SMX as much as we did and could take away some actionable insights! A big shout to the rest of the speakers, the sponsors, attendees and everyone else involved! If you’ve missed us and want to chat with us, then get in touch with us.

Peak Ace at the SMX

See you next year SMX!


Susanna Hartmans verantwortet bei Peak Ace den Bereich Content & Online PR. Gemeinsam mit ihrem Team entwickelt sie neue, kreative Strategien für ihre Kunden und setzt diese erfolgreich um. Unter dem Motto „Wer aufhört besser zu werden, hört auf gut zu sein.“ schaut sie ständig nach Verbesserungsmöglichkeiten, um die bestmöglichen Ergebnisse für unsere Kunden zu erreichen.

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